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From business audit to first pilot for operational management contract, as first stage to transit to franchising.
From strategic diagnosis to an operable, profitable business ready for franchising.
After significant investments and a presence already validated by consumers, the Nedelya project needs a new stage: strategic clarification, financial efficiency and transforming the business into an operable, profitable and scalable franchise model.
The current challenge is not the existence of the product or brand, but how Nedelya is translated, operated and understood in the local market — perceived mostly as a pastry shop (cofetărie), although the real differentiators are stronger.
Moving from difficult direct operation to a more efficient, entrepreneurial and sustainable model — operational pilot, network optimization and preparation for franchising.
Following the diagnostic report and franchising workshop, we propose a path structured in two complementary directions.
We understand exactly what works, what consumes resources, what formats can be kept and which locations need to be relocated, optimized or closed.
We test a concrete model, starting with the AFI location, by identifying a suitable operator profile and preparing the framework for operation, management and eventual franchising.
We treat each Nedelya Romania location as an individual revenue and cost center, so that future decisions are based on real performance, not aggregated perceptions.
SYSMO analyses each Nedelya Romania location separately to identify:
We apply the Pareto principle: the 20% of the portfolio that generates 80% of margin — not sales, margin.
We build a realistic P&L including both direct and indirect costs allocated to each location, head office included.
Based on financial and commercial analysis, we define viable formats for the Romanian market:
We build a pilot model that demonstrates a Nedelya location can be operated more efficiently by a local partner with direct entrepreneurial involvement.
Operating scenario through a local partner, with the possibility of franchise takeover after a 2-year validation period.
Not a passive investor, but a partner with direct involvement, operational discipline and local understanding of the AFI environment.
We test the AFI opportunity in our own network. Goal: identifying real interest, not just curiosity.
After at least two valid discussions for AFI, we structure the complete package for entering a concrete operating stage:
For each underperforming location successfully closed or relocated.
This fee reflects the strategic value generated by eliminating losses, reducing operational pressure and cleaning up the Romanian business structure.
For signing an operating / management contract for the AFI location.
This fee applies when the AFI pilot is taken over by a validated operator and enters a contractual operating framework.
SYSMO will include, at no additional cost, monthly P&L monitoring for the AFI location for 3 months after takeover.
This monitoring will allow:
Strategy, financial modeling, real estate, operator recruitment and legal structuring — coordinated by a dedicated Project Manager as the single point of contact.
Project Manager & Project Coordinator
Coordinates planning, deliverables and execution pace. Single point of contact for the client throughout the four months.
Senior Strategic Consultant — former Master Franchisee of Subway Romania
Real asset for developing the franchise network of Nedelya Romania. Strategic direction, operating model and franchising architecture. Responsible for strategic decisions and validation of the pilot model.
Junior Consultant — Analysis & Modeling
Building P&Ls per point of sale, Pareto analysis on the product portfolio and preparing financial simulations for the AFI pilot.
Lead Real Estate & Talent Acquisition
Location evaluation, relocation/closure recommendations and identifying the operator-partner profile through SYSMO's network.
Legal Consultant — Contract Structuring
The contractual framework for operation/management and preparing the franchise structure: operating contract, takeover conditions, performance clauses.
One single partner for the whole Romania responsibility. If the AFI pilot proves the model works — operationally, financially and entrepreneurially — SYSMO is interested in taking on a subsequent stage of strategic involvement in Romania as master franchisee.
History, product, know-how, in-house lab, regional experience and a family business identity.
The next step: for these elements to be correctly translated for Romania — into profitable locations, better-communicated products, suitable operators and a model that can be replicated.
Ready to build the next level of Nedelya Romania — that will also prepare you for future business development and transformation in Bulgaria?
With thanks for your trust,
The SYSMO team
Download the full proposal as a PDF to share internally.